Our brand was created for free, natural, elegant and glamorous women. We design dresses for the chit-chatters, the sassy, the curious, the alert and the engaged ones. Our brand was made for those who care and always dare. Like Mary Stuart, daughter of Mary de Guise, who chose to wear a white dress for her wedding day, defying centuries of traditions and thus paving a new way for future brides.
Each of our bride wear our designs with their own styles, attitudes and beauty. And because beauty is never settled, our designs are made to set our brides free. They are made to move, to run and dance all night. To scream, to shout and let it all out.
Our collections speak to women who love high-end and qualitative fabrics, thorough work and traditional craftsmanship. Heavy crepe, geometrical laces and chiffon are thoroughly used to create romantic, flowing and graphic couture dresses that fully embody the ‘“less is more” concept. All of our designs carry a silhouette that will highlight the femininity of each bride.
A femininity that Chloé Jaouën, designer at Mademoiselle de Guise, embodies effortlessly. She loves to mingle, chat, laugh and sing with a loudy voice. Her vibrant personality pairs well with her strong temper. She belongs to those who play bowls with a cute little dress and dance all night up to the sunrise.
And what Chloé loves above all is for those moments to be shared with her team. A close group that keeps on growing collection after collection to welcome warmly the brides-to-be.